Financial Economist · Entrepreneur · Educator

Sounay Phothisane.

Building Laos’ next generation of businesses — with the discipline of a researcher and the drive of an operator.

Vientiane, LaosMS · MBA · BBA
13+
Years building companies
4
Companies & ventures founded
40+
BNI chapter members led
18
Provinces in expansion plan
About

I’m a business leader, investor, and financial economist based in Vientiane, Laos, with over a decade of experience spanning capital markets, digital transformation, and enterprise-building across Asia.

I hold graduate degrees in Financial Economics from Kobe University (Japan, MEXT Scholarship) and Mahidol University (Thailand), where my research focused on market liquidity and tactical asset allocation. That academic foundation now underpins my work building and advising companies — as Managing Director of Aqqount, I help entrepreneurs register, structure, and scale their businesses in Laos; as Managing Director of Emerging Digital Solutions, I lead digital-transformation engagements that move SMEs from manual operations to scalable, technology-enabled ones.

Alongside operating my own companies, I lead several of Laos’ business communities — as President of the BNI CEO Chapter Vientiane, an Executive Committee member of the Lao Best Brand Association and the Young Entrepreneurs Association of Laos, and as a lecturer on finance, statistics, and marketing at Comcenter College.

“My mission is to help businesses thrive in competitive markets by combining financial expertise with innovative technology.”

Sounay Phothisane
What I do

Corporate Finance & Capital Markets

Market making, institutional liquidity, audit, treasury, and investment strategy.

Digital Transformation

Designing and deploying tech-driven solutions that make SMEs more efficient and competitive.

Business Development & Strategic Partnerships

Building relationships with government agencies, development organizations (ADB, World Bank, UN agencies), and private-sector partners to unlock growth.

Leadership & Networking

Running professional communities and ecosystems that turn collaboration into measurable business outcomes.

Experience
2013 — Present

Managing Director

Aqqount · Vientiane, Laos

Comprehensive business-setup services in Laos — company registration, accounting, legal support, staffing, and office-space management — paired with market insight and networking to help entrepreneurs launch and scale.

2015 — Present

Managing Director

Emerging Digital Solutions · Vientiane, Laos

Digital-transformation partner for SMEs — strategic, scalable tech and digitalization services co-created with clients to drive growth.

2025 — Present

President

BNI CEO Chapter, Vientiane

Lead Laos’ premier business-networking chapter (40+ members) — weekly meetings at 95% attendance, 70+ referrals facilitated annually, an 8-role leadership team.

2025 — Present

Executive Committee

Lao Best Brand Association · Vientiane Capital

Strategic partnerships and expansion for “Made in Laos” brands — franchise expansion across all 18 provinces, funding access for MSMEs, export-market pathways.

2025 — Present

Executive Committee

Young Entrepreneurs Association of Laos

Training, market access, and advocacy initiatives for young Lao business professionals.

2026 — Present

Elected Representative

Lao Front for National Development

Represents Vientiane constituents within Laos’ national mass-mobilization and socio-political organization.

2016 — Present

Lecturer

Comcenter College

Business Mathematics, Business Statistics, Introduction to Finance, Human Resource Management, Marketing, Financial Statement Analysis, Quantitative Analysis.

2015 — Present

Founder & Developer

LaoData

Data-collection tools for research.

2010 — 2013

Specialist

Mahasarakham Business School, Mahasarakham University

Academic and administrative role following graduate study.

Education
2013 – 2015

Kobe University

M.S. Financial Economics · Japan · MEXT Scholarship

“Measuring Liquidity in Emerging Markets: The Empirical Evidence from Emerging Markets”

2008 – 2010

Mahidol University

MBA, Business Modeling & Analysis · Thailand

“Tactical Asset Allocation with Return-Generating Model: The Alpha Strategy”

2004 – 2008

Mahasarakham University

B.B.A. International Business · Thailand

Foundational study in international business and trade.

Research

Stock Returns and Liquidity in an Emerging Market

Journal of International Finance Studies (JIFS) · Vol. 12, No. 4 · 2012

Tactical Asset Allocation with Return-Generating Model: The Alpha Strategy

Graduate thesis research · 2008 – 2010
Selected presentations
  • 2012 — Train the Trainers Workshop, US Embassy Vientiane / Lao Learning House for Development.
  • 2012 — International Visitor Leadership Program: “Changemakers — The Impact of Social Entrepreneurs in the U.S,” United States.
  • 2012 — “Open Data for Netizens Workshop,” World Bank, Bangkok.
  • 2012 — “Utilizing the Power of CMS and Social Media to Empower Your Presence Online,” US Embassy Vientiane.
  • 2011 — ON|OFF Conference, Jakarta, Indonesia — “Lao Social Media Background Scene.”
  • 2008 — SIFE Thailand National Exposition — key presenter.
Skills & tools

Finance & Analytics

Development

Design

Domain expertise

Contact

Let's talk.

Have an inquiry, a partnership idea, or a speaking request? I’m always open to a conversation about finance, digitalization, or growing Lao businesses.